Head - Performance Marketing

Head - Performance Marketing

Location : Malad West, Mumbai
Startup : Gynoveda.com
Reports to : Founders

Company Overview

Opportunity to join Gynoveda.com, a well-funded women-centric healthtech start-up backed by India’s top VC - Fireside Ventures.

Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company

Work Description:


  1. Achieve company sales targets using paid marketing channels
    • Google : Search, YouTube, Adwords, GDN, Affiliate
    • Social : Facebook, Instagram
    • Marketplace : Amazon, Flipkart, healthcare and women platforms
  2. Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
    • Lead video content marketing using creatives, audiences, A/B tests
    • Build cross-platform FUNNELS to implement retargeting strategies
  3. Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
  4. Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
  5. Sharp focus on hyper-growth yet achieve profitable unit economics
  6. Accountable for digital marketing from strategy to execution

Candidature requirements:

  • 7+ years of digital marketing experience in performance marketing with digital first brand
  • Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
  • Video-content-led online marketing added plus
  • Deep expertise in performance marketing especially using remarketing strategies
  • Strong analytical mindset with data driven decision making
  • Highly digital tools savvy to drive performance
  • Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider working at Gynoveda:

Be the first 20 to join Gynoveda and become a part of the founders' club. Gynoveda is set to inspire women to take charge of their health and therefore their lives.

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession at Gynoveda.

This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together at Gynoveda.

About Gynoveda:

Over 800 million women globally suffer from Period abnormalities. Gynoveda.com combines Technology, Ayurveda & Content to solve period problems


  1. Period Test – World’s 1st Ai based tool to self-diagnose using mobile
  2. Content – Video content to educate & nurture before sales
  3. Shop – Buy Ayurveda products from anywhere in the world

Gynoveda is born out of the founders’ passion to help women take charge of their health, especially Period. Launched in 2019, Gynoveda received an overwhelming response from 300,000 women spread across 162 countries. This generated tremendous interest from top venture capitalists that quickly turned Gynoveda from a bootstrapped start-up to well-funded entity, all-set to fly high!


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